Dutch tyre manufacturer Vredestein and German car styler Carlsson signed a contract on December 3, ‘13 to extend their cooperation for a further three years. This partnership is part of Vredestein’s Premium Styling concept and has already resulted in unique Mercedes-Benz models styled by Carlsson. In the coming years, the cooperation will move into top gear, focusing on the development of models such as the new Mercedes-Benz S, E and ML. Vredestein is the strategic tyre partner supplying its range of premium designer tyres to Carlsson within the partnership.
Partners in technology and style
The partnership, since 2010, has delivered a number of spectacular projects. With creations like the Carlsson Mercedes-Benz GL, ML, CLS, S and CLA, the car styler has proven its exclusive sense of elegance, while the powerful engines and innovative German engineering ensure that the models also excel in terms of driving performance. Meanwhile, the luxurious, sporty Carlsson creations place very high demands on tyres. Thanks to Apollo Vredestein’s engineers and top designer Giugiaro, the Premium Styling by Vredestein concept delivers Ultra High Performance tyres which guarantee the high-end presentations required by these supercars. This is truly a partnership based on both technology and style.
Premium Styling by Vredestein
The Premium Styling by Vredestein concept is the result of many years of intensive cooperation between Vredestein and renowned partners in the automotive industry. The Italian design house Giugiaro –which has been a partner to the tyre brand for the past sixteen years– has played a key role in the design of the models within the concept. The Ultrac Vorti R and Wintrac xtreme S, introduced in 2013, has also come from their drawing boards. Additionally, Vredestein works with several premium car stylers. This cooperation has resulted in the most advanced technology,combined with the renowned Apollo Vredestein safety performance that comes guaranteed with every tyre and is a prerequisite for stylers and their cars.
The Mercedes-Benz models styled by Carlsson have been a sensation, both among professionals and car enthusiasts. The company is named after the Swedish driver Ingvar Carlsson, who was especially successful in Mercedes-Benz’s rally team. The men behind the success of the brand with the star are the brothers Rolf and Andreas Hartge, who founded the company in 1989. The elegant yet sporty design makes every Carlsson creation a true collector's item.